The best workout is the one you look forward to. We make sports nutrition with short ingredient lists, balanced dosages and a genuinely desirable taste.
A partnership with purpose.
Good Habit Co. and Apotekets A.M.B.A. have developed an electrolyte for those who want to know what they're getting. A short ingredient list, balanced dosages and a taste that makes it easy to use.
Words of our customers
Let customers speak for us
Good Athletes
Louis Bendixen
Ex Pro Cyclist Meet Louis Bendixen. A former professional cyclist building his next chapter with the same competitive drive.After ending his professional cycling career, Louis has started studying Marketing Management...
Louis Bendixen
Louis Bendixen
We read a lot.
And then we typically put it into words of our own.
Osmolality and why it matters so much in hydration
Osmolality and why it matters so much in hydration
Osmolality and why it matters so much in hydration
Osmolality is just a technical way of describing how concentrated a solution is—specifically, how many particles (like electrolytes and sugars) are dissolved in a certain amount of fluid. The higher...
Sign up to a weekly dose of Good.
Every friday we ship out a curated collection of all the good things around us. Some times it's rocket science. But for the most part it's not. But hopefully it makes you wonder and maybe even smile.