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Bestsellers

The best of the best
Algae Oil
Algae Oil
On Sale from 175 kr
175 kr 525 kr
Plantbased Diet
Plantbased Diet
On Sale from 145 kr
145 kr 435 kr

Being active and having fun often align. But sometimes they don’t.

We’re here to make products that supports your imperfect, yet active lifestyle. Runs, rides, dinners and dance floors. And everything in between. We’ve got you.

Marius Bjerre-Petersen
Founder of Good Habit Co.

I love the newsletters and their positive ripple effects on my life. Thank you for my new good habits ❤️

Amanda Collin, Actress